Primary Marketing Databases & Article Indexes

ABI/Inform - Proquest
Provides in-depth coverage of business conditions, trends, corporate strategies and tactics, management techniques, marketing, and product development, including complete runs of key business and mana...   [more]

AdForum Creative Network
Also Known as: ad forum
Advertising database includes a directory of over 20,000 advertising agencies in a range of specializations, a database of over 150,000 ads, and a directory of advertising awards....   [more]

Advertising Insights/Vivvix
Also Known as: formerly adspender, ad$pender
Advertising expenditure information on brands and product categories, industries, and companies across various media types including cable and network TV, broadcast radio networks, magazines, and news...   [more]
Holdings: Includes 5 years of data.
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Business Collection (formerly Predicasts PROMT)
Also Known as: Predicasts PROMT, Gale Business Collection
Topics indexed in PROMT include: new product development, market share, advertising strategy, mergers & acquisitions, use of materials, computer industry, federal regulation, consumer attitude, sales ...   [more]

Business Source Complete
Also Known as: BSC
Citations, summaries and full text of articles from business-focused academic journals, magazines and trade publications, as well as access to company, industry and market research. ...   [more]
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Data Axle Reference Solutions (formerly ReferenceUSA)
The ReferenceUSA database contains, in module format, information on more than 14 million U.S. businesses, 210 million U.S. residents, 855,000 U.S. health care providers, 1.5 million Canadian business...   [more]

EMarketer
Also Known as: eMarketer
Aggregates, filters, and organizes data on e-commerce, digital marketing and media from over 4,000 global sources, as well as producing independent articles and reports covering all aspects of the mar...   [more]

Factiva
Also Known as: Dow Jones Factiva, Factiva Dow Jones
Provides access to sources of national and international news, business and general information. News sources include newspapers, magazines, media transcripts, wire services, pictures and web sites. I...   [more]
Holdings: Dates vary. Most publications begin in the late 1980's or early 1990's
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    home page
    
    
    

Fitch Connect (formerly BMI research, Country Risk Analysis/ Industry Risk Analysis/Operational Risk Analysis)
Information on global markets, including coverage of political risk, finance, economic indicators, macroeconomic performance, outlook and forecast, and the business operating environment in a wide ran...   [more]
Unrestricted Access
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    fitchconnect additional access
    
    
    
    

Forrester
Also Known as: Forrester Research
A technology-oriented market report research site. Note: You are required to register individually using your Penn email address. See instructions on landing page for further information. Penn's acade...   [more]
Supplemental URLs
    Login link IF YOU ALREADY HAVE REGISTERED with Forrester
    Login link IF YOU NEED TO REGISTER with Forrester
    
    
    

Market Research and American Business, 1935-1965
Provides a unique insight into the American consumer boom of the mid-20th century through the market research reports of Ernest Dichter, the era's foremost consumer analyst, market research pioneer an...   [more]

MarketResearch.com Academic
Qualitative industry analysis and quantitative research on market trends including data on market segmentation, size and growth. Industry coverage includes: service, consumer products, food & beverage...   [more]

Mintel Oxygen
Also Known as: Mintel Reports
Market research reports focusing on consumer products and services. Covers US and UK markets. ...   [more]

Passport GMID
Also Known as: Euromonitor's Global Market Information Database
Provides key business intelligence on countries, companies, 350+markets and consumers in over 200 countries, including statistics, in-depth market analysis reports and company profiles. Primarily focu...   [more]
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Proquest Dissertations and Theses Fulltext (formerly Dissertation Abstracts)
Also Known as: Digital Dissertations, Dissertation Abstracts, UMI, DAI, ProQuest Dissertations and Theses (PQDT), Proquest Dissertations and Theses Fulltext
Indexing (since 1861) and abstracting (since 1980) for doctoral-level dissertations completed at North American universities. Page images or fulltext of all available dissertations - including Penn d...   [more]
Holdings: Indexing 1861-present, abstracts 1980-present, page-image or fulltext PDF for available dissertations dissertations from 1997 to the present.
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PsycINFO
The American Psychological Association's comprehensive indexing and abstracting service for the professional and scholarly literature in psychology and related fields. Coverage is worldwide. Sources a...   [more]
Holdings: 1887 to the present. Updated monthly.
Supplemental URLs
    PsycINFO Classification Categories and Codes (APA Online)
    PsycINFO Journal Coverage List (APA Online)

SimplyAnalytics
Also Known as: SimplyMap
Web-based mapping application that enables users to create maps utilizing a wide range of underlying data including census, consumer expenditure, and business counts. Datasets include Claritas, PRIZM,...   [more]

Sports Market Analytics
Also Known as: SBRnet
Sports Business Research Network provides sports marketing information: market size, and demographics; sports participation, licensing, financial and retail trends; international marketing and profess...   [more]

SRDS
Also Known as: Standard Rate and Data Service
Advertising rates and information for magazines, newspapers, radio, television, and out-of-home. Search by media type or designated market area....   [more]

WARC
WARC is a collection of case studies, articles, research reports, conference papers and data focusing on marketing, advertising, and media. Research is drawn from over 50 global sources, including the...   [more]

Important Marketing Databases & Article Indexes

Ad Age
Also Known as: AdAge, Advertising Age
[more]

Current Index to Statistics
A bibliographic index to publications in statistics and related fields. Draws from both core statistical jouranls and non-core journals with statistical content, and books. Most coverage is from 1975-...   [more]
Holdings: 1995 - present
Unrestricted Access

Global Books in Print
[more]
Holdings: Updated weekly.
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Global Commodities: Trade, Exploration and Cultural Exchange
[more]

Vogue Archive
Also Known as: The Vogue Archive
[more]
Holdings: 1892-

WWD.com (Women's Wear Daily)
[more]

Related Marketing Databases & Article Indexes

Knowledge@Wharton
Wharton's bi-weekly online business journal...   [more]
Unrestricted Access

Proquest Statistical Insight
Also Known as: Statistical Universe, lexisnexis statistical
Statistical Universe indexes statistical data published in federal, state, and selected privately published titles, at the table level. In some cases the fulltext of the document is also available....   [more]