Primary Marketing E-Journals

ABI/Inform - Proquest
Provides in-depth coverage of business conditions, trends, corporate strategies and tactics, management techniques, marketing, and product development, including complete runs of key business and mana...   [see all resources in this collection]

AdCritic.com
Also Known as: Ad Critic
Full text available at Annenberg Library only.
Latest news and information about the advertising industry. In conjunction with Creativity magazine, AdCritic offers a growin...   [more]
Unrestricted Access

American Marketing Journal
- from JSTOR
[more]
Holdings: 1934-1936

Business Source Complete
Also Known as: BSC
Citations, summaries and full text of articles from business-focused academic journals, magazines and trade publications, as well as access to company, industry and market research. ...   [see all resources in this collection]
Supplemental URLs
    
    
    
    
    

Important Marketing E-Journals

Advertising & Society Review
- from Project Muse
[more]
Holdings: 2000-

American Marketing Association Journals
[see all resources in this collection]

Annals of Tourism Research
- from ScienceDirect
[more]
Holdings: 1973-

Asia Pacific Journal of Marketing and Logistics
- from Emerald
[more]
Holdings: 1998-

Business Information Review
- from Sage Publications
[more]
Holdings: 1984-

Clothing and Textiles Research Journal
- from Sage Publications
[more]
Holdings: 1982-

DM News
[more]
Unrestricted Access

European Journal of Marketing
- from Emerald
[more]
Holdings: 1989-

Fashion Practice
- from Taylor & Francis Online
[more]
Holdings: 2009-

Graphis
- from Art and Architecture Archive
[more]
Holdings: 1944-2005

Industrial Marketing Management
- from ScienceDirect
[more]
Holdings: 1991-

Information and Management
- from ScienceDirect
[more]
Holdings: 1977-

International Business Review
- from ScienceDirect
[more]
Holdings: 1993-

International Journal of Advertising
- from Taylor & Francis Online
[more]
Holdings: 2000-

International Journal of Bank Marketing
Also Known as: The International Journal of Bank Marketing
- from Emerald
[more]
Holdings: 1994-

International Journal of Forecasting
- from ScienceDirect
[more]
Holdings: 1985-

International journal of nonprofit and voluntary sector marketing
- from Wiley Online Library
[more]
Holdings: 1999-

International Journal of Research in Marketing
- from ScienceDirect
[more]
Holdings: 1984-

International Journal of Retail & Distribution Management
Also Known as: International Journal of Retail and Distribution Management
- from Emerald
[more]
Holdings: 1994-

International Journal of Tourism Research
- from Wiley Online Library
continues Progress in Tourism Research...   [more]
Holdings: 1999-

International Marketing Review
- from Emerald
[more]
Holdings: 1994-

International Review on Public and Nonprofit Marketing
- from SpringerLINK
[more]
Holdings: 2004-

Journal of Advertising
- from JSTOR
[more]
Holdings: 1972-
Moving Wall: 5.00 year moving wall

Journal of Brand Strategy
- from Ingenta Connect
[more]
Holdings: 2012-

Journal of Business and Industrial Marketing
Also Known as: The Journal of Business and Industrial Marketing
- from Emerald
[more]
Holdings: 1994-

Journal of Business Research
- from ScienceDirect
[more]
Holdings: 1973-

Journal of consumer behaviour
- from Wiley Online Library
[more]
Holdings: 2001-

Journal of Consumer Marketing
- from Emerald
[more]
Holdings: 1994-

Journal of Consumer Psychology
- from ScienceDirect
[more]
Holdings: 1995-

Journal of Consumer Psychology
- from JSTOR
[more]
Holdings: 1992-2004

Journal of Consumer Research
- from JSTOR
[more]
Holdings: 1974-
Moving Wall: 5.00 year moving wall

Journal of Consumer Research
- from Oxford University Press Journals
[more]
Holdings: 1996-

Journal of Creative Communications
- from Sage Publications
[more]
Holdings: 2006-

Journal of Cultural Economics
- from JSTOR
[more]
Holdings: 1977-
Moving Wall: 3.00 year moving wall

Journal of Digital and Social Media Marketing
Also Known as: Journal of Digital & Social Media Marketing
- from Ingenta Connect
[more]
Holdings: Summer 2014-

Journal of Economic Behavior and Organization
- from ScienceDirect
[more]
Holdings: 1980-

Journal of Fashion Marketing and Management
- from Emerald
[more]
Holdings: 2001-

Journal of Forecasting
- from Wiley Online Library
[more]
Holdings: 1996-

Journal of International Marketing
- from American Marketing Association Journals
[more]
Holdings: 2000-

Journal of Leisure Research
- from publisher website
[more]
Holdings: 1995-

Journal of Macromarketing
- from Sage Publications
[more]
Holdings: 1981-

Journal of Marketing
- from JSTOR
[more]
Holdings: 1936-
Moving Wall: 5.00 year moving wall

Journal of Marketing
- from American Marketing Association Journals
[more]
Holdings: 2000-

Journal of Marketing Education
- from Sage Publications
[more]
Holdings: 1979-

Journal of Marketing Practice: Applied Marketing Science
- from Emerald
Incorporated into Marketing Intelligence & Planning ...   [more]
Holdings: 1995-1999

Journal of Marketing Research
- from JSTOR
[more]
Holdings: 1964-
Moving Wall: 5.00 year moving wall

Journal of Marketing Research
- from American Marketing Association Journals
[more]
Holdings: 2000-

Journal of Marketing Theory and Practice
- from JSTOR
[more]
Holdings: 1993-
Moving Wall: 5.00 year moving wall

Journal of Medical Marketing: Device Diagnostic and Pharmaceutical Marketing
- from Sage Publications
[more]
Holdings: 2000-2013

Journal of Personal Selling and Sales Management
- from JSTOR
[more]
Holdings: 1980-
Moving Wall: 5.00 year moving wall

Journal of Product and Brand Management
- from Emerald
[more]
Holdings: 1994-

Journal of promotion management
[more]

Journal of the Academy of Marketing Science
- from Sage Publications
[more]
Holdings: 1973-2006

Journal of Vacation Marketing
- from Sage Publications
[more]
Holdings: 1994-

Marketing Intelligence & Planning
- from Emerald
[more]
Holdings: 1994-

Marketing Letters
- from SpringerLINK
[more]
Holdings: 1997-
Supplemental URLs
    Previous provider OCLC ECO

Marketing Letters
- from JSTOR
[more]
Holdings: 1989-
Moving Wall: 3.00 year moving wall

Marketing Review St. Gallen
- from SpringerLINK
[more]
Holdings: 2008-2009

Marketing Science
- from INFORMS - Institute for Operations Research & Management Sciences
[more]
Holdings: 1998-

Marketing Science
- from JSTOR
[more]
Holdings: 1982-
Moving Wall: 4.00 year moving wall

Markets and Sectors
[more]

Markt
- from SpringerLINK
[more]
Holdings: 1997-

Organizational Behavior and Human Decision Processes
- from ScienceDirect
Formerly known as Organizational Behavior and Human Performance....   [more]
Holdings: 1985-

Pricing Strategy and Practice
- from Emerald
Incorporated into Journal of Product and Brand Management ...   [more]
Holdings: 1997

Qualitative Market Research
- from Emerald
[more]
Holdings: 1998-

Recherche et Applications en Marketing
- from JSTOR
[more]
Holdings: 1986-
Moving Wall: 2.00 year moving wall

Recherche et Applications en Marketing
- from Sage Publications
[more]
Holdings: 1986-

Recherche et Applications en Marketing (English)
- from Sage Publications
[more]
Holdings: 2007-

Small Group Behavior
- from Sage Publications
Continued by Small Group Research 1990-present....   [more]
Holdings: 1970-1989

Small Group Research
- from Sage Publications
continues Small Group Behavior 1978-1990....   [more]
Holdings: 1970-
Supplemental URLs
    Previous provider OCLC ECO 1999-2004

Supply Chain Management
- from Emerald
[more]
Holdings: 1996-

Tourism and Hospitality Research
- from Sage Publications
[more]
Holdings: 2004-

Vogue Archive
Also Known as: The Vogue Archive
[more]
Holdings: 1892-